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When you work with server projects, changing your default NVivo user profile does not change your profile in the project. Your server project user profile is based on your Windows user account—refer to Collaborate in a server project for more information.

The initials of the current user profile are displayed on the Status bar at the bottom of the NVivo window. When you hover over the initials, the full user name is displayed.

When you are working in a project, the Status bar displays the initials of your project user profile. When you do not have an open project, the Status bar displays the initials of your default NVivo user profile.

Click the File tab and then click Project Properties .

The Project Properties dialog box opens.

Click the Users tab and then select the user profile that you want to change.

In the Initials column, enter the initials you want to use.

NOTE In server projects, only Project Owners can change user initials—refer to Collaborate in a server project for more information.

Click the Users tab.

Select the user profile that you want to change.

In the Color column, select the color you want to use.

NOTE In server projects, only Project Owners can change user colors—refer to Collaborate in a server project for more information.

When you are working in a project, you can switch project user profiles by changing your default NVivo user profile (name and initials) to match the name and initials of a user profile that already exists in the project. This can be useful when team members share a computer, and want to switch users without exiting NVivo.

On the General tab, under User , enter the Name and Initials of the user profile that you want to switch to.

The name you enter must match the name in the existing profile. You can view the list of existing project user profiles—refer to Identify all the users who have contributed to the project for more information.

If you enter a namewhich does match an existing profile, a new profile is created.

NOTE If you accidentally create a new profile, when you intended to switch to an existing user, you can merge the two profiles together.

When team members share a Windows user account and computer, you can turn on 'automatic prompt for user', so that team members are prompted to enter their user profile whenever they launch NVivo.

However dearly the Framers may have held the idea, it has long since been left behind by history. More than a century ago, most Americans became urban wage earners, not farmers or small-town shopkeepers and artisans; by World War II, just 20 percent of workers were self-employed, a figure that is down to 10 percent today. Working Americans face many challenges, but transforming them by the millions into shopkeepers and artisans is not the answer to improving their lot. In fact, today the richest regions in the United States and abroad are those in which self-employment is lowest—and the poorest are those with the most self-employed inhabitants. The reason is simple: As a rule, the smaller the firm, the lower the productivity level. Richest fairest: Economies led by large firms also tend to have less income inequality.

The anti-monopoly school identifies many genuine problems, ranging from low wages to the massive influence of money in politics. But the solution to low wages is not to break up big, productive firms that pay higher wages. Public policy should encourage start-ups that have the potential to scale up into dynamic national or global firms. Helping a robotics or biotech firm that can boost national productivity and competitiveness will benefit everyone. Why should Ashley and Justin get tax breaks and exemptions from regulations to help realize their dream of opening a brick-oven pizzeria?

As for the corruption of politics by special interests, it is a real threat to democracy, and there’s no denying that Big Business buys influence in Washington. But K Street is also lined with trade associations and pressure groups representing small businesses and professionals. Of the top 16 business-funded political-action committees in 2016, five represented small business. Why single out corporations as the sole benefactors of the current system when the National Association of Realtors, the National Beer Wholesalers Association, and the National Automobile Dealers Association are busy advancing the interests of their members?

The small-is-beautiful consensus is wrong. But we need not replace it with an equally simpleminded orthodoxy in favor of Big Business. A dynamic economy requires the interaction of firms of all sizes. Small firms play legitimate if diminished roles today, and always will. To flourish in the 21st century, we must learn again that big can be beautiful, too.

This article is adapted from Robert D. Atkinson and Michael Lind’s book Big Is Beautiful: Debunking the Myth of Small Business . It appears in the April 2018 print edition with the headline “Learning to Love Big Business.”

We want to hear what you think. Submit a letter to the editor or write to letters@theatlantic.com.

Robert D. Atkinson is the founder and president of the Information Technology and Innovation Foundation, in Washington, D.C. He is a co-author of and .
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is a co-founder of the New America Foundation and the author of numerous books, including .

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